Union Square in Bloom
Presented by JPMorganChase
“Looking Back at the Spring and Summer
Blossoms in Union Square, SF!”
The Union Square Foundation is proud to support Union Square in Bloom!
Union Square in Bloom Presented by JPMorganChase is a beloved annual celebration of the district’s floral roots. From March to September 2026, visitors immersed themselves in stunning floral displays, curated events, hotel experiences, fashion, food, and cocktails as Union Square blossoms into a fresh era of floral festivities.
Reach out to kevin@bartrampartnerships.com to learn more about partnering with Union Square and playing a major role in the city’s economic recovery through this vibrant high-profile event.
““Union Square in Bloom, our spring and summer initiative, is once again bringing bright color, beauty and positive energy back to San Francisco’s iconic center. Dozens of vibrant floral displays and interactive programming will create a cohesive and enticing theme throughout the district for guests to explore. Don’t miss out on Tulip Day, the Bloom Fashion Show, Union Square’s Local Garden, and the Bloomie Awards where we award businesses and buildings with awards for their respective categories.””
“Union Square continues to bloom with more businesses opening and people shopping and visiting one of the City’s most beloved areas. I am pleased to support this year’s Tulip Day and Union Square in Bloom festivities that will bring more people into our Downtown and boost foot traffic for our local businesses. Events like this build on the excitement and momentum we are seeing as a result of the important work the City and our partners have done to strengthen public safety and make sure businesses, workers, and visitors feel safe and welcome in San Francisco.”
“In the heart of San Francisco, my cherished city, I’ve encapsulated its nostalgic charm and cultural richness in a couture creation for the Union Square in Bloom initiative. The Dahlia flower, symbolizing elegance and beauty, graces our Bloom 2024 Couture Gown, an ode to 28 years of honoring nature through my couture artistry.”